dotty pet studio 兜去寵旅

在重新定位「DOTTY Pet Studio 兜去寵旅」這個品牌時，
我們以「讓寄宿成為度假的體驗」為核心出發，
希望從視覺語言到品牌氛圍，都能傳遞出輕鬆、溫暖且充滿期待感的情緒。

靈感來源自渡假村般的輕盈心情，以及寵物間自然流動的喜悅，
因此我們塑造了圓潤且帶有微笑感的角色DOTTY，
並搭配棉柔色系（暖黃、米白）與輕量化插畫風格，
讓每一次視覺接觸，都像是踏進一段輕旅行的開場。

標準字設計上，我們選擇了帶有微妙手感的字體結構，
搭配小幅度的筆觸律動，強化品牌親和力與自然節奏感，
不僅僅是傳達溫度，更讓整個品牌形象具有呼吸感與溫柔的律動。

兜去寵旅，從不是單純的寄宿場域，
而是打造一個，能讓毛孩與飼主都能安心微笑啟程的，甜甜度假村。

When redefining DOTTY Pet Studio, we centered our concept around a simple yet powerful idea:
"Every stay should feel like a little vacation."

Drawing inspiration from the lighthearted joy of a resort experience,
we crafted DOTTY — a character with a soft, welcoming smile —
to embody the spirit of warmth, playfulness, and gentle companionship.

Using a palette of cotton-soft colors — sunny yellows and creamy whites —
and adopting a light, free-flowing illustration style,
we aimed to create a visual language that instantly evokes a sense of comfort and anticipation.

The logo typography was designed to carry a subtle handmade feel,
with delicate rhythm in its strokes, capturing the brand’s natural friendliness and gentle cadence.
Every detail breathes warmth and openness — a true reflection of DOTTY's spirit.

DOTTY Pet Studio is not merely a pet lodging service;
it is a sweet little resort, where every pet, and every owner, can begin their journey with a smile.