HOW Soy Milk of Good.HOW 巧豆漿店

專案類型｜品牌設計、視覺識別（VI）

HOW 巧豆漿店以「均衡 自在」為精神，
從生活節奏中提煉出自然健康的飲食態度。

設計靈感來自於「豆」的柔軟與生命力，
以「巧」字結合豆型轉化，搭配手寫感英文字標，
傳達品牌溫度與專業感。

色彩選擇以天然系米色、豆綠為主，
並輔以插圖角色「營養師」，建立輕鬆親切的專業形象，
讓日常營養攝取成為一種自在的享受。
Project Type｜Brand Design, Visual Identity

HOW Soy Milk of Good embodies the spirit of balance and ease,
promoting a natural, healthy lifestyle.

Inspired by the softness and vitality of soybeans,
the brand merges the Chinese character "巧" with bean imagery,
paired with a handwritten-style English logo to deliver warmth and professionalism.

The palette embraces soft beige and bean green tones,
while the illustrated "nutritionist" character builds a friendly, approachable identity,
making daily nutrition a joyful ritual.